Tips, guides, and best practices for managing Google Analytics 4 channel groups and improving your marketing attribution
Getting clicks from ChatGPT, Perplexity or other AI assistants? Here is how to spot that traffic in GA4, give it a clean channel name, and keep it separate from your normal organic traffic.
Not sure how GA4 channel groups actually work? This guide walks through default channel groups, custom rules, and real examples so your reports finally make sense.
Sick of GA4 showing a ton of "(unassigned)" traffic? Here is what it really means, why it happens, and the simple steps you can take to clean up your reports and keep them that way.
GA4 Channel Manager can help you fix unassigned traffic, create better channel groups, and keep your analytics organized.
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